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What is it with these damn cartoon logos on sales letters?
Don’t get me wrong, I’m not (at least on this occasion) having a go at the copy itself… But I was just working through the pile of copywriting products I have to review and I came across this online...
View ArticleThe one thing you must do to make sure you have new ideas
Ideas are irritating. Sometimes they’re right there in your face, shouting at you like an arrogant teenage kid who thinks they know best… Other times they’re nowhere to be seen, like your broke mate...
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Set the mood: don’t let bad email copy ruin your sales letter
Romance the reader into your sales letter by setting the right scene. (New Year’s Eve 2012 in Montmartre, Paris) No one wakes up in the morning and thinks ‘hey, I need a financial newsletter’… So...
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A postcard from Delray Beach
Catching up with Drayton Bird at the AWAI copywriting conference in Florida. Hello! Just wanted to post a quick note from my travels, which I’ll hopefully follow with some extended thoughts soon....
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Direct response copy is about more than just a sales letter
Let’s take a field trip… Indeed, I’m editing this following a field trip of my own to Delray Beach, Florida. I was there for the annual copywriting conference held by @AWAI_online. As it’s the home of...
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Let me tell you a story: the importance of narrative in copywriting
For some strange reason, a lot of people seem to think the business world should be a grey, lifeless place that exists between 8.30am and 5pm (if you’re lucky). People assume that you’re not allowed to...
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See ‘the Four Us’ put into practice LIVE (well, almost live)
One of my mentors, the American entrepreneur and writer Mark Ford, once taught me a simple way to improve problematic headlines using ‘the Four Us’. I’ve written about the idea many times before, but...
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Why top copywriters add another string to their bow
The North of England is a wonderful place… I write to you today from a pleasant pub on the Heaton Moor Road just outside of Manchester. The taxi from the station cost less than the minimum fare in a...
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Why you should sit on your arse and read more
Hurrah! I’ve finally got a chance to relax and take the time to say hello. More than that, I want to share some thoughts that I’ve been having since I attended a writing retreat in France last month....
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An Open Invitation to all UK Copywriters
It’s been a while… But I’m glad to be back in touch today with a very exciting opportunity for you. As you may know, for many years now I’ve worked with a company called Agora. For those who don’t know...
View ArticleThree of the best copywriters in the world share their ideas
I’m just coming to the end of a long week of meetings and presentations here in Baltimore. It’s been great to catch up with so many friends on this side of the pond and meet so many new people. I’ve...
View ArticleDon’t be afraid to make your copy magical
There you are in the grandly decorated lounge of Agora owner Bill Bonner’s 18-century chateau… Gathered with you are what you’ve been told are some of the best copywriters in the world… You’re excited....
View ArticleAn interview with, er… me?
A few weeks ago I sat down to speak with expert copywriter, Vikki Ross (of Sky, The Body Shop and Hotels.com fame). The feedback I received was great and I’m glad so many people found it useful. You’ll...
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A postcard from Delray Beach
Catching up with Drayton Bird at the AWAI copywriting conference in Florida. Hello! Just wanted to post a quick note from my travels, which I’ll hopefully follow with some extended thoughts soon....
View ArticleClik here to view.
Direct response copy is about more than just a sales letter
Let’s take a field trip… Indeed, I’m editing this following a field trip of my own to Delray Beach, Florida. I was there for the annual copywriting conference held by @AWAI_online. As it’s the home of...
View ArticleClik here to view.
Let me tell you a story: the importance of narrative in copywriting
For some strange reason, a lot of people seem to think the business world should be a grey, lifeless place that exists between 8.30am and 5pm (if you’re lucky). People assume that you’re not allowed to...
View ArticleSee ‘the Four Us’ put into practice LIVE (well, almost live)
One of my mentors, the American entrepreneur and writer Mark Ford, once taught me a simple way to improve problematic headlines using ‘the Four Us’. I’ve written about the idea many times before, but...
View ArticleWhy top copywriters add another string to their bow
The North of England is a wonderful place… I write to you today from a pleasant pub on the Heaton Moor Road just outside of Manchester. The taxi from the station cost less than the minimum fare in a...
View ArticleClik here to view.
Why you should sit on your arse and read more
Hurrah! I’ve finally got a chance to relax and take the time to say hello. More than that, I want to share some thoughts that I’ve been having since I attended a writing retreat in France last month....
View ArticleAn Open Invitation to all UK Copywriters
It’s been a while… But I’m glad to be back in touch today with a very exciting opportunity for you. As you may know, for many years now I’ve worked with a company called Agora. For those who don’t know...
View Article